How To Figure Out If Your Business Should Be On Pinterest

Every week, I almost always answer, “Should my business be on Pinterest?”

I’m not going to lie – I highly believe that almost every business should be on Pinterest, but, yes, on rare occasions (and I mean rare), Pinterest might not be a good fit.

Kudos to you for figuring out if your business should be on Pinterest—it’s one of the most powerful marketing platforms and offers a sustainable way to market your business.

The short answer is: Yes, your business should be on Pinterest.

Once upon a time, a very long time ago, Pinterest was filled with DIY projects, wedding inspiration, and recipes to satisfy the everyday question of what to have for dinner – businesses wrote off Pinterest as a platform for “women” or for “cute” DIY projects.

A large number of online businesses didn’t give Pinterest a chance, which was a huge mistake because, like most things, Pinterest has evolved to attract a more diverse range of niches and business types.

Now, you can find bloggers, content creators, e-commerce, coaches, service providers, and the list goes on.

Why are these businesses starting to show up on Pinterest?

Pinterest has made connecting your business to your ideal audience on the platform easier than ever.

(Most of Pinterest’s users are still female, but male users are one of the fastest-growing demographics.)

Here are some of the tools you get:

Audience Insights: You can see how large your audience is and what other interests they have to connect with them further.

Analytics: Pinterest has metrics to help you understand how your business is doing.

Trends: Research upcoming trends, see their popularity on Pinterest, and determine when they are popular.

Shoppable Pins: These special pins pull your metadata and display pricing, stock, and other details so the pinner doesn’t have to leave Pinterest to buy your product.

Shopify App for eCommerce: You can connect your product catalog directly to Pinterest if you have a Shopify store.

As with every growing platform, we expect Pinterest to continue growing and to help creators and businesses even more in the future. Why am I mentioning all of this information? I want to show you that, yes, it’s likely your business should be on Pinterest.

I DON’T HAVE ANY TIME FOR PINTEREST

Even though Pinterest constantly gets lumped in as a social media website, it’s a visual search engine where you can rank your images for well-searched terms.

Ranking your pins means continual traffic to your business.

What is even more interesting is that a pin’s shelf life is approximately four months, which is an eternity in the online space.

That’s right, pins get engagement for much longer than any other platform.

By now, you’re likely wondering what this has to do with the lack of time for Pinterest marketing.

What I’m trying to show you is that you need to make time or arrange for someone else to take it off your plate.

Pinterest is that powerful.

I’ll repeat it – if your audience is on Pinterest, you need to figure out how to start using it for your business.